TikTok's 10 Most Viral Products of Early 2025
The year 2025 has already begun, and some new products are going viral on TikTok. Let's take a look at these 10 amazing products together.
Foldable Pilates reformer
The Pilates Reformer has become a hit in the fitness market thanks to its space-saving design and efficient home workout capabilities. In just 30 days, it generated $880,000 in sales. It folds easily and fits under beds or in small spaces.
What makes it stand out is its multifunctional design, which supports a variety of positions for core, full-body, and flexibility training, all in one compact unit. Prices range from $55 to $140 (depending on accessories like a timer or additional attachments).
Pet vacuum cleaner
This basic vacuum cleaner with pet grooming tool has quickly become a popular pet product. It allows pet owners to easily groom and vacuum their pets' fur at the same time, solving the problem of pet hair scattered everywhere.
The product, which typically ranges in price from $60 to $130 (with an average of $90), has become a TikTok sensation, with an impressive 98,000 units sold on TikTok Shop alone. It also has a solid 4.6 average rating on
Thermal hair brush
This Wavetalk heated brush has sold millions of units in just one month. The official price is $59 on their website, while it's available for $25 on TikTok Shop.
People love this product because it combines styling and curling functions into one tool, so you no longer need to juggle different styling tools. It quickly transforms frizzy hair into a sleek style in less time. With 5 adjustable temperature settings and negative ion technology, it protects hair while increasing shine and smoothness.
Vacuum Magnetic Phone Holder
The magnetic suction phone mount has been a social media hit, with 13 million views, over 300,000 likes, and 33,000 shares. In just 30 days, more than 26,000 units were sold, generating a GMV of $242,000.
The mount is foldable and features a magnetic design to securely hold your phone, regardless of the model. It uses vacuum suction technology to adhere to smooth surfaces, freeing your hands for multiple uses, whether in the car, on mirrors, refrigerators, walls, or other surfaces.
Vacuum-sealed backpack
This vacuum compression backpack can hold more clothes than a regular backpack. It features a built-in vacuum compression layer with a vacuum pump. A household vacuum cleaner can also achieve compression.
With a 60-liter capacity, it's made of durable, waterproof fabric and includes several compartments, plus pockets to separate dry and wet clothes. Despite its large capacity, it remains compact (12 x 7.8 x 20 inches), making it easy to transport.
2-in-1 Mini Sealer
This mini snack bag sealer has become incredibly popular on TikTok, garnering hundreds of thousands of likes and selling 193,000 units through a single product link. Pricing ranges from $7 to $10.
Unlike traditional sealers, this one not only seals, but also allows you to change the blade with the push of a button. It's also equipped with a magnetic feature, so it can be conveniently stored in the refrigerator, keeping everything organized and accessible.
Electric paint sprayer
This electric paint sprayer is a solution for those looking for an easy and efficient way to paint. It's powerful, lightweight, and portable, making it easy to use and providing a consistent, even spray.
The sprayer allows you to spray circularly, horizontally, or vertically, with full control over spray width and pressure. The product ranges in price from $50 to $100, depending on basic accessories, such as the nozzle, battery, and charger. Corded and battery-powered versions are available.
Story projector for children
One of my clients shared this video with me, and it has an impressive 585,000 views and 46,000 likes. This projector can help parents tell stories to young children. Priced at $50, it includes eight stories and 64 different images. Simply insert a story slide, and it will project the images while synchronizing the audio to bring the story to life.
It features a cartoon figure on top and a light-up base. Thanks to its Bluetooth function, it can be connected to a phone. Its compact size of 16.6 cm x 11.3 cm x 0.1 cm makes it perfect for storytelling on the go.
Neck and shoulder massager
This shoulder and neck massager works directly on the trapezoid muscle, loosening the toughest knots. It offers three massage modes and adjustable intensity levels.
Instead of bulky traditional massagers, this one is cordless yet powerful, with back straps that keep the device firmly in place, allowing users to enjoy a massage while multitasking.
Visual device for detecting earwax
The most notable feature of this hearing aid is its LED lighting, which allows it to capture high-definition images and videos of the ear canal in real time. This has helped sell over 36,000 units in 30 days on TikTok Shop. The soft silicone tip is gentle on the ears, and its adjustable angle adapts to different ear canal widths.
